Tech Vision 2024
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Accenture’s 2024 Tech Vision showcases the key technology trends for the year, most notably
the growing influence of artificial intelligence. The main theme of the event, Human by Design,
underscored AI’s far-reaching impact on human behavior. It’s an invitation for companies
to make the most of AI’s vast potential.
In designing the event, we wanted to create a visual and
written narrative that felt connected to the Accenture brand but still had its own distinctiveness. The entire concept is based on the metaphor of a white (blank) canvas, and we used AI software to create all of the imagery.
The takeaway from the event was the sense that anything’s possible. The striking presentation created a sense of energy and excitement that could be felt by everyone. This was one of the company’s most successful events in recent years, made possible by the generative power of AI and human creativity.