Windstream Enterprise
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Facing low engagement and satisfaction from existing residential cable customers,
Windstream decided to enter the business telecom category and needed a brand identity and
system that was appropriate for this audience.
For each asset of the campaign, we developed a wide range of geometric and linear visuals that evoked movement, transition and growth—positioning Windstream as the telecom brand for companies on the move.
The campaign was widely successful in helping Windstream steal share from regional competitors. Building on this success, the company has since broadened its offerings in the business enterprise space under the Kinetic by Windstream brand name.